Singer Shaan along with his wife Radhika Mukherji and Amar Pandit, founder and chief executive of My Financial Advisor has launched an online startup named as Happydemic to bring performance artists and customers on a single platform. The site is Operated by Happy Gaana Entertainment Pvt Ltd.

“We list artists under different genres and categories. They can be contacted by users who would like them to perform for a special occasion or during an event,” said Mukherji, co-founder and chief executive of Happydemic.

The startup will act as platform for performance artists to get access to customers.


Knowstartup_happydemicAs an artists, one needs to register and fill in the details on the website, after an artist uploads his or her credentials on the platform, it takes 24 hours to list his or her profile which is first verified by a team at the back-end. Currently, the site—which will be officially launched on April 17—has 120 artists listed.

Whereas, verified customers (individuals/corporates) can post their requirements and artists gets access to these projects for which they have to reply within 48 hours. The startup, claims to credit fees within 3 days of the performance.

The company has so far raised Rs 5.5 crore as seed funding, mainly from family and friends. It will use the money to get more artists on the platform besides inking corporate deals for various events.

Pandit, who is co-founder and CFO of Happydemic, said users have to pay an average fee of Rs 25,000 for booking an artist for a gig through the platform. The company earns revenues by charging a 10-20 per cent commission. For example, if a user books an artist to perform, he or she needs to pay Rs 27,000-30,000. Of this, while the artist will take Rs 25,000 as his pay, the rest will go to the platform.

In the similar field, Gigstart also offer similar services but they are not limited to just performance artists. Also, hyperlocal services startups like Urbanclap also provides platform for hiring performance artists.

Celebrities are being part of this money making organizations by either making investments or endorsing the brand. Companies also look for celebrity backing to add fame and bling to add their brands. Recently former Indian cricketer Sachin Tendulkar has invested in Bangalore-based Internet of Things (IoT) company Smartron India. Cricketer Yuvraj Singh has a $10 million seed fund called YouWeCan Ventures.


About Author

Ankur Chandra

A software engineer by education, Ankur is go-getter, who leaves no stones unturned to find a solution to a problem. He is passionate about technology and automobiles. And, is a big foodie at heart. Watching cartoons is his favourite off-field indulgence. At KnowStartup, he is an integral part of the editorial team.

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