FreeCharge, is a business unit of Accelyst Solutions Pvt. Ltd. and their focus is towards creating an innovative channel that can deliver more for less to the Indian consumers. In addition of making the recharging process convenient, they make it rewarding, by way of discount coupons.
As part of a strategic partnership digital payments platform Freecharge has partnered with leading coffee chain Café Coffee Day that will allow consumers to make offline payments, using their digital wallets, at the latter’s stores.
Café Coffee Day (abbreviated as CCD) is an Indian café chain owned by Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited.Coffee Day Global Limited is a Chikmagalur based company which grows coffee in its own estates of 1, 200 acres. It is the largest producer of arabica beans in Asia exporting to various countries including USA, Europe and Japan.
In an official statement released by the company, consumers can use their Freecharge wallets to pay at 1,420 Cafe Coffee Day outlets, spread across 187 cities, using their mobile phones and Freecharge’s patented On-The-Go pin, which has been developed to cater to the broader consumer and quick service restaurant segments.
Govind Rajan, chief operating officer, Freecharge mentioned,
“With CCD, we will expand Freecharge’s digital payment ecosystem to include new users and expand our wallet reach to 187 cities including smaller towns like Dhanbad, Agartala, Jamshedpur, Meerut, Jabalpur, Nellore, Nalgonda, Kurukeshtra, Hubli and Mangalore, among others,”
He further added that,
“We are happy to partner with CCD a favourite coffee shop and hangout place among the youth of country. At Freecharge, our endeavour is to influence the daily payment habits of consumers and offer an assortment of merchants to help them move away from cash,”