Welcome to the eighth edition of “Startup of the Week” and this week we feature 10 great and young startups which stole the show. This week in the list are:

1. Broomberg

Broomberg which offers cleaning services through its own personnel was founded by Samrat Goyal and Ishan Baisoiya in 2014. Delhi-based cleaning services provides specialist cleaning services such as bathroom cleaning, kitchen cleanup, auto cleaning and sofa cleaning in Delhi, Gurgaon and Noida. It does about 30 jobs per day.


Broomberg had raised an undisclosed amount in funding in pre-series A round of funding from a group of angel investors and high net-worth individuals (HNIs).

2. mishTag

mishTag (Ask Anything Shopping) is a shopping Q&A app that makes it fun and easy to ask and answer questions around Fashion, lifestyle and home décor. mishTag bills itself as the ‘Quora for shopping’ , providing a simple to use app that enables shoppers to ask questions and seek product recommendation by just uploading a photo along with their question.


The startup co-founded by Pushpendra Thakur and Arpit Chhabra raised an angel round from  M&Y Partners, SVG Media, Anthill Ventures, and other angels. Apart from the angel investors mishTag is also being supported by 91springboard.

3. Imaginry

Imaginry was founded in 2014 by Aditya Mukherjee, Arnav Mukherjee and Ajitsen Surendran. It creates content for children which can be viewed on mobile & web browsers and helps kids to enjoy and discover videos, games, factoids, music, art & photos that are interesting and appropriate for them.


The startup has raised a speculated $450,000 in a seed round led by Indian Angel Network. Launched a few months ago, the company — whose platform is still in beta stage, claims to have received more than 1.2 lakh views on its content already.

4. Fashalot

Fashalot is an omni-commerce platform launched by Amit Koshal, Rishi Batra, and Amit Sharma in the year 2015 and connects shoppers and retailers to increase foot traffic and engagement at stores. Its mobile app and web platform enables shoppers to discover brands and labels in apparel, footwear, and accessories, available at stores, at their nearest locations.


Gurgaon-based startup raised an undisclosed amount of funding in pre-series A round led by YourNest Angel Fund and investor Rajul Garg.

5. ForMyShaadi

Launched in February this year by Sudha Maheshwari, ForMyShaadi allows prospective couples to enter their wish list of gifts which could be a mix of products and experiences. The wish list then goes to friends and families who can then choose to fulfil the wishes by purchases on the platform. Users also have the option of chipping in for high-value gifts.


Currently, the platform has over 800 stock keeping units or SKUs across different categories and has partnered with over 60 partners across categories. It raised seed funding of $300,000 (around Rs 2 crore) from angel investors.

6. Rapido

Rapido was founded by IIT alumni Aravind Sanka, Rishikesh SR and Pavan Guntupalli in November 2015. It offers a mobile app platform to book bike rides for travelling solo. Rapido launched its operations in Gurgaon last month. It claims to have about 45,000 registered users in Gurgaon and Bangalore and executed about 1 lakh rides till date.


Recently, the startup launched a free Bike sharing platform during the second phase of odd-even in Delhi which has got a tremendous response from the citizens of Delhi. Rapido has received funding from a set of investors, including Hero MotoCorp Chairman Pawan Munjal and Google India head Rajan Anandan.

7. DriversKart

DriversKart provides highly professional, verified drivers and that too at affordable charges. Founded in September 2015 by Vinit Srivastava and Saksham Grover, DriversKart, provides on-demand chauffeur service. Its drivers are background verified, carefully selected through five step selection process and trained to provide good customer experiences.


The startup raised an undisclosed amount of Pre-Series A round of funding from ah! Ventures and others. They currently operate effectively in Bangalore, Mumbai, Pune and Chennai.

8. OYOFit

Started in 2015 by a team of IITs Shivank Agarwal, Gaurav Bhatia, and Ruchir Garg, OYOFit offers enables users to discover, book and experience fitness services in over 150 partnered fitness clubs. It offers more than 30 fitness activities including sessions for zumba, pilates, yoga, dance, aerobics and more, with no yearly contracts.


The Bangalore-based startup raised an undisclosed amount of angel funding from RN Agarwal, managing director, WeP Peripherals Ltd.

9. Advanced Structures India

ASI was founded by Vaibhav Kumar and Rahul Ramola in the year 2014, and since then ASI has emerged as an automotive engineering, testing and R&D solutions firm. It conducts scientific tests on cars to remove the judgement and subjectivity associated with parameters such as fuel efficiency, noise, vibration, comfort, acceleration and braking.


GirnarSoft, the owner of auto portals like CarDekho.com, Gaadi.com and Zigwheels.com, has made a strategic investment in car testing and bench-marking company Advanced Structures India (ASI).

10. m.Paani

m.Paani was founded by Akanksha Hazari in the year 2014, and ever since has been working in the marketing and data analytics domain thereby enabling local retailers to attract customers with a mobile-based loyalty programme.


The Mumbai-based startup has raised an undisclosed amount in pre-series A round of funding led by Blume Ventures. Their mobile-based coalition loyalty program allows members to be rewarded for their shopping at kirana and other local stores and on talk-time while rewarded with gifts that are aspirational and help save money.

About Author

Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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