Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company.

The good news is that there’s a formula for pitching your startup that has helped startup founders raise millions.

See the infographic below, and scroll down further for a full explanation:


Four Pillars of Great Pitch Delivery –

Clarity – An adults attention span is only 8 seconds so ensure your pitch is clear and concise. And remember clarity ALWAYS trumps persuasion.

Simplicity – Imagine pitching to a 5 year old! Cut out all the jargon and speak their language. Your focus should be on being understood.

Practice – Practice makes perfect, whether that’s in your head, in front of the mirror or with a group of friends it all counts. Use feedback to refine and strengthen your delivery to perfection.

Passion – Passion will ensure your pitch is memorable, unique and engaging. Don’t be afraid to show your enthusiasm, it could be the difference between a closed door and another conversation.

Elevator pitch: Six steps to success –

1. Hook – Venture capitalists and and angel investors are pitched to everyday. Capture their imagination and grab their attention with something unique and compelling.

2. Problem – Make your audience aware that a problem exists. Let them feel some pain and yet eagerly seek a remedy.

3. Unique solution – Investors aren’t often in ‘me too’ ideas. Capture their desire with something new, differentiate yourself by your unique value – what can your company offer that no one else can?

4. Team – VCs invest in people, so you and your team are an essential part of the deal breaker. Every single investor is sold on perceived capability. Build credibility by displaying positive examples of your determination and ability to get the job done.

5. Traction – How engaging is your product within its market? If you’ve built enough VC’s will be jumping in line to invest in what you offer.

6. Close – Ask for a business card, or ask for a chance to meet with the investor individually.

About Author

Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

Leave A Reply