Have you found yourself dumb struck when your eyes meet your favourite car or bike on the road? And how you wish you could ride it, even if just for once! Well, Karrar and Ashwin have granted you this wish, by starting their joint venture DRIVEN by you. Based out of Hyderabad and founded just this year, DRIVEN by you (DRIVEN.in ) is India’s first integrated self mobility service provider that caters to the self drive & ride rental space. Driven By You also launched country’s first Automotive Cafe- “Driven” in Hyderabad which serves the finest coffee from around the world and also gives its customers a chance to self-drive their favorite cars, bikes and bicycles on rentals that fits every occasion.

Together the founders, Karrar Taher and Ashwin Jain bring in over 75 years of experience in the car rentals and chauffeur driven mobility services. Karrar has always been passionate about bikes and Ashwin Jain loves super cars as well as super bikes. Karrar did his BBA from American University of Sharjah and MBA from DePaul University. The duo also have one more thing in common and that is the love for taste of coffee from around the world. Both of them have worked on the city’s largest and oldest car-rental companies, Noori Travels and 4Wheels Travels, so the amount of experience and know-how that the founders have is unmatched.

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The DRIVEN cafe will not only brew the finest coffee for a coffee lover, but also offer the most well appointed fleet of cars that will range from the unassuming Nano to the outrageous Porsche 911, bikes from the Honda Activa to the Triumph Rocket III and the ubiquitous but ultra cool bicycles like Surly Moonlander and Cannondales for rentals. The DRIVEN’s rental offering is uncomplicated and extremely consumer friendly. Any individual with a valid Driving License, Aadhaar card and Credit card can avail of services from Rs 299 to Rs 29999.

Highlighting the features of the offering, Karrar says:

“All vehicles are GPS tracked and we also ensure the availability of add on accessories on request like baby seats, navigational aides, etc. We are also deploying state of the art software to ensure that clients get the same preferred and international experience that they expect. All our vehicles are licenced vehicles for self drive rentals as per the Rent a cab provision in the law, thus ensuring peace of mind for the customer. As far as leasing is concerned we have availability of both long term & short term leasing options”

The fleet is delicately balanced to appeal to the entrepreneurs, business, casual, recreational and a sports vehicle enthusiast. This boot strapped company has 150 cars, 50 motorcycles and 7 bicycles in its driven by You Mobility fleet. The fleet of vehicles is updated continuously when newer variants are introduced by manufacturers across the entire range of the fleet with “best in class” safety equipment that is fitted out by the manufacturer across brands.

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In its pilot mode that began 6 months ago, DRIVEN by you witnessed a solid growth in rentals in Self Drive & Ride vertical under both these plans. Currently,its operations are showing a month on month growth of 30% and above consistently. To support its growth plans DRIVEN will expand its fleet of cars to 3000 cars and 1500 bikes over the next three years in two phases. These expansion plans will be funded through internal accruals, strategic partnerships. It has also initiated dialogue with potential investors to raise funds. Ashwin adds:

“DRIVEN will address market need at various points across the city including a pick up point at the Hyderabad International Airport. Irrespective of the vehicle that the customer will rent he will enjoy the same experience every time he or she interacts with the brand.”

In Phase 1 DRIVEN by you will launch in Chennai, Benglauru, Goa, New Delhi, Mumbai, Pune, Chandigarh, Jaipur & Udaipur. Followed by, Phase 2 that will see expansion of operations in Kolkatta, Bhubaneswar, Nagpur, Lucknow, and Shimla. These expansions are in addition to adding locations and neighbourhoods in the currently operational cities of Hyderabad & Secunderabad, Vizag & Vijayawada.

About Author

Ruchi Pandita

Ruchi is a word-weaver, a painter, an amateur photographer and a poet at heart. The ease with with she can explain the most complex stuff impresses people around her. Being a gemini, she is never content, always looking for new ways to explore her self and the world around. The startup revolution has greatly influenced her and she is using her talent to help budding entrepreneurs find the way forward.

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