As confirmed to Forbes by CEO Sundar Pichai, Google is setting up an in-house startup incubator called ‘Area 120’ to help retain its entrepreneurial talent and give them an avenue to explore new ideas.  Pichai told the publication that –

“We’ve always had a strong interest from within Google for people to go work on new things and have developed many of our products internally that way,….At our scale, we want to make sure that that there is a thoughtful way by which you give an avenue for those projects to be ambitious.” - google_launchpad

This incubator is a new take on Google’s famed ‘20% time’, that allowed employees to spend 20% of their time on side projects they are most passionate about. Among the big successes of this program include Google News, Gmail, AdSense. This comes as a very innovative move by the tech giant to kkep up with the aspirations of the employees that anyways are said to be the pampered lot by the Company. This only adds a reason for Google to be one of the best workplaces.

Pichai said teams accepted to this program may spend about six months on the idea, instead of 20% of their time. Google would also lend its computing resources to incubate some projects. The incubator is reportedly headed by Google executives Don Harrison and Bradley Horowitz. Some reports even suggested that teams can also later create independent companies and Google may invest in some of them. This however is not confirmed by the company.

Google, now a subsidiary of the newly formed holding company, Alphabet, also recently concluded its Google I/O 2016. Key things discussed at the event were – Google home, Allo- the new smart messaging app, Duo- the video calling app, Daydream- the android powered Virtual reality platform, Android wear 2.0 among other things.


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Ruchi Pandita

Ruchi is a word-weaver, a painter, an amateur photographer and a poet at heart. The ease with with she can explain the most complex stuff impresses people around her. Being a gemini, she is never content, always looking for new ways to explore her self and the world around. The startup revolution has greatly influenced her and she is using her talent to help budding entrepreneurs find the way forward.

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