OlaCabs, commonly known as Ola, is an Indian online transportation network company. Ola started as an online cab aggregator in Mumbai and is now based out in Bangalore. Ever since inception Ola has been experimenting with various business modules and the latest among that is that it is testing waters with the third-party logistics service for businesses, using a fleet of two-wheelers and autorickshaws in Bangalore.

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The pilot run for the project was started in February and is currently serving 30 to 40 restaurants. It is using the delivery fleets of now defunct Ola Store and Ola Cafe. The other experimental initiatives from the startup included Ola’s grocery and daily needs app ‘Ola store’ which was shut down in March 2016 and on similar lines its food-delivery service ‘Ola Cafe’ was also shut down during the same time.

Through the latest initiative, Ola is currently servicing restaurants. This looks familiar to what Uber does in the US with its UberRUSH where it delivers anything from groceries and food to house supplies. Looks like Ola is trying to replicate that, but at a very small scale by just covering restaurants at the moment.

The initiative looks fresh in Indian scenario and would be keenly observed. So far this segment has been covered majorly by B2B logistics service providers such as Roadrunnr, Shadowfax, etc.

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Shivani Pandita

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