Bangalore-based Toko Innovations Studios Pvt. Ltd, ,which runs a children’s entertainment portal called Imaginry has raised Rs 3 crore in angel funding led by Roopak Saluja, founder and CEO of The 120 Media Collective, and Vishal Khare on behalf of Indian Angel Network (IAN).
Rajasthan Angel Investor Network (RAIN) also participated in the angel funding round.
The investment will be used for the product development, user growth and content partnerships.
Imaginry creates content for children which can be viewed on mobile and web browsers and helps kids to enjoy and discover videos, games, factoids, music, art and photos.
Founded in February 2014 by Aditya Mukherjee (CEO), Arnav Mukherjee (Content Head) and Ajitsen Surendran (CTO) ,it aims to create children’s destinations,entertainment and eco-system focused on emerging markets across Eusasia.
They are developing platforms, products & an ecosystem across:
- Mobile Apps
- Games & Toys
- Youtube MCN
TOKO’s current vision is to become a leading player in the entertainment space focusing on children. TOKO is targeting the Indian market with the aim of expanding across emerging markets globally, including a strong focus on Asia.
“We realized that children’s entertainment in India is still at a very nascent stage – so there is a huge market gap to be filled. With TOKO, we aim to create a platform and a collaborative ecosystem that will revolutionize Indian children’s entertainment. Extremely thankful to IAN for believing in our vision and helping us with not only funds but also the right mentorship and guidance we as a team needed,” said Aditya Mukherjee, Founder at TOKO Innovation Studios.
Vishal Khare, Lead IAN investor commented on the announcement saying,
“TOKO is operating in an interesting and largely unexplored space of curated web content for kids. We see a huge potential for growth in this space and are very excited about the kind of plans team has.”
Commenting on the investment, Lead IAN investor Roopak Saluja, said,
“The children’s content space is a universe in itself, and with licensing, merchandising and toys, a large and lucrative one at that. With the proliferation of devices and increase in bandwidth, the power of choice is shifting to children and parents. Now is the right time for a localised kids content platform. We’re backing the TOKO team because we have conviction in their vision and execution ability and are excited about the opportunity to help them succeed”.