TVS Automobiles gets majority stake in auto accessories startup Jazzymyride
TVS Automobile Solutions Ltd (TASL), a subsidiary of TVS & Sons, has been in the business of automobile service business for more than a decade. The company operates the business through its brand MyTVS and has been hived off as a separate company in the year 2011. TASL is continuously in touch with customers through various means including independent satisfaction surveys to evaluate customer perception and take remedial measures accordingly.
As per the latest information on the auto giant, TVS Automobile Solutions Ltd (TVS ASL), a part of the $6 Bn TVS Group, has picked up a majority stake in an online seller for car & bike accessories and spare parts Jazzmyride.com. The financial details of the deal have not yet been disclosed.
JazzmyRide.com was founded in 2011 and registered with M/s Storeji Private Limited in 2014 as a Trade mark with a vision of making it easy to discover innovative and best-in-class car and bike accessories online to travel more with ease and style. Their mission remains to add jazz to your ride. They are trusted upon by some of world’s best brands and a testimony of that are the exclusive online sales rights granted by international leading brands like Turtle Wax (USA), ABRO (USA), Xenos, etc. It claims to have more than 10,000 car and bike accessories from 52+ brands primarily for Indian cars and bikes.
With TVS Automobile investing in Jazzmyride, the company will enhance its automobile aftermarket offerings in the ecommerce zone.