Zarget was founded in 2015 by 3 ex-Zoho employees, who wanted innovation to be a bigger part of what they did. The trio put together a team of similar, hungry minds, and worked on a prototype – Which was ready in a few months, with cutting edge features to boot. Realizing they had something unique to offer, the team continued working together, adding more like minded people to their ranks.
The Chennai-based firm of 25 employees has raised $1.5 million in seed funding from Accel Partners, Matrix Partners, and angel investors such as Girish Mathrubootham, CEO of Freshdesk.
Zarget’s proposition is simple. If you are a business looking to increase call conversion on your website, Zarget gives you the stats and analytics to help you influence buying behaviour of your website visitors positively. The first tool to optimise beyond login pages, Zarget is ideal for improving checkout pages and various SaaS website tools without any of the related security vulnerabilities.
During Zarget’s inception while the market did have many optimisation players, all of them were either providing A/B testing or heat maps or funnel analysis. So businesses had to use multiple software products rather than using one single provider. It was this problem that Arvind Parthiban, along with his ex-Zoho buddies Naveen Venkat and Santosh Kumar, decided to solve by developing Zarget (earlier Osmnez), a SaaS-based conversion rate optimization company, in 2015.
While speaking about the startup, Arvind Parthiban mentioned,
“Zarget represents an evolutionary leap in terms of how companies can optimise conversions and see deeper into site performance. Consider the slow advances in our industry compared to the music industry, which moved quickly from records to CDs on to iPods and streaming. Our Chrome plugin is the next step and represents the future of site optimization as we’ve made it seamless and more efficient through the combination of several feature sets. We anticipate fast adoption as the need and budgeting for conversion rate optimization increases globally. And ecommerce and SaaS firms will immediately realize the benefits of a single tool for real-time heat mapping combined with A/B and funnel testing.”
Given the fact that Zarget is positioning itself as an all-in-one solution at an affordable price, it has the opportunity to garner a niche place for itself. The funds raised will surely help them glide to the position that they have been aspiring for.