E-commerce platform, Flipkart is going to replace the recently launched ‘Ping‘, a social shopping feature that allowed customers to reach out to friends and family on its mobile app with one that now allows interaction between sellers and customers. It is being said that the decision to shut down Ping, as well as another link that allowed customers to search through images, was done due to low customer interest in both products.

A company statement said :

“After 25th June, 2016 users will not be able to chat with their friends or family on Ping but will be able to browse through their existing chats on the app,…Customers will continue to be able to share any messages or products through any social media platform of their choice.”

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Punit Soni, who was Bengaluru-based company’s Chief Product Officer at the time of Ping and Image search launch, had done this as part of a drive towards product innovation.  Soni, a former Google employee, went on to quit Flipkart in April this year, to pursue new opportunities in Silicon Valley.

A company spokesperson has said in a statement that:

“We will, keeping in mind the consumer preference, discontinue image search, but will continue to support the “visually similar” feature on the platform to make shopping easy and seamless,”

As a replacement for Ping, Flipkart said it has launched a pilot for ‘user to seller’ chat and will soon begin ‘user to customer care’ chat on its platform. The new feature will help users to chat with sellers about their product related queries, prior to even buying the final product.

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Ruchi Pandita

Ruchi is a word-weaver, a painter, an amateur photographer and a poet at heart. The ease with with she can explain the most complex stuff impresses people around her. Being a gemini, she is never content, always looking for new ways to explore her self and the world around. The startup revolution has greatly influenced her and she is using her talent to help budding entrepreneurs find the way forward.

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