There would have been a number of instances when realized that your wardrobe is full of things you hardly used for instance that sporadically used wedding lehenga, branded gowns that don’t fit anymore, gifts that are not your taste, gently used outfits in which your pics would be floating all over the social media and hence you would not want to use them again. Although you don’t want to use this but there should be someone who would love to have the things that you no longer want or at least use them when they needed it. Well, this similar concern was felt by Nisha Khatwani and Mithun Chandra when they decided to launch Duffl.
Duffl is India’s first Hyrbid Fashion Rental Marketplace which will make available designer wear at your doorstep. The best part of this innovative startup is that you get to buy only what you love, and you have the option to rent everything else.
Bangalore based Hybrid Fashion Rental Marketplace for Men & Women, Duffl raised an undisclosed amount of Angel round from BetOnIndia Technology Pvt Ltd a technology product incubator. Founded by husband-wife duo, Nisha Khatwani and Mithun Chandra in December 2014 and launched May 2015 as Tete-a-Rent (pronounced Tet-ah-Rent), a peer to peer fashion rental marketplace. There current team size is 7 members.Since inception, they have rebranded to Duffl and become a consignment based rental marketplace for men and women. Duffl hosts about 300 products with new products added every fortnight and an average of 40 orders a month with no marketing and PR. Over the last year, Duffl has not only rented but also sold over 200 outfits on their site.While talking about the startup, Mithun Chandra, Co-Founder & CEO said,
“We were not incognito as such. Yes, we refrained from over spending on PR and Marketing and stuck to social media and WoM. We wanted to analyse the market’s response and key metrics. Based on the response, we made minor tweaks to our business model over the last year and now have sufficient market intelligence to push forward.”
Co-Founder & Chief Fashion Officer, Nisha Khatwani spoke about Duffl’s origin and vision,
“Duffl originated from a personal pain point that led me to think how it would be amazing if we could all borrow outfits for that one event, and wear a different designer outfit for every event on the calendar, without burning a hole in our pockets. Thanks to the popularity of social media, repeating your outfits is not a choice anymore. Hence impulse purchases result in expensive clothes that don’t have more than one or two wears sitting idle in our closets. Quite evidently, a waste of space and money. Duffl enables boutiques and individuals to rent their coveted designer apparel thereby giving people access to premium designer wear at pocket friendly rates. The idea of Duffl has now grown into a service that serves over 40 fashionistas every month purely through referrals. There are so many more that deserve the haute couture experience. We get over 200 enquiries a month for outfits we do not have. This round of funding will be used to provide more men and women with the ability to rent designer wear at a fraction of the retail price, to their doorstep.”
The startup has a very simple procedure for the customers to buy the products. All that one needs to do is choose the date of the event and book. The item will be delivered 2 days in advance. You may also opt for a 24 hour delivery within Bangalore. If you are not happy with the fit or the product, return it. If it fits, flaunt it on the day of the event. Duffl will organize a pick up the day after the event and have it dry cleaned. In addition to these basic services, Duffl also provides the option of Free replacement (based on availability), customised fitting for women’s ethnic wear, dry cleaning services, personal styling assistant and very soon they will also have Celebrity Closets and Luxury Labels in their list of offerings.