Fashion marketplace Voonik, which is backed by Sequoia Capital, has acquired three startups to build its premium fashion product Vilara. With the latest acquisition, the venture has now acquired a total of five startups in the past six months. Voonik, that mainly has its focus on curated fashion in the unbranded fashion segment, is surely stepping ahead in the direction of establishing its leadership in the segment. This is established by the acqi-hiring and acquisition spree that it is on.

The three companies that have been acquired now are :

  • Online marketplace for designers and boutiques Zohraa. It is a 12-person team,
  • Online silk store Picksilk.com, which currently has an eight-person team.
  • Styl, a platform that connects stylists and salons with consumers, with a team size of nine.

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Last year as well, Voonik acqui-hired TrialKart to provide virtual dressing room experience to its users. A month back, the company acqui-hired Getsy, a curator of personalized fashion for men. This development happened when Voonik, was set to expand into men’s fashion and entered the men’s segment with its app Mr Voonik.  The company also roped in four people from the ten-member team from online apparel rental startup Klozee, which shut down operations in January this year.

Voonik, which raised $5 million last year, from Sequoia Capital and SeedFund. The venture claims to have achieved a $100-million run rate and is aiming to grow four-fold in GMV by the end of this fiscal. Voonik was co-founded 2013 by Ali and Navaneetha Krishnan. Voonik offers multiple stores on a single platform and lets consumers shop in a single checkout. Besides a web version, it also offers an app where users can mix and match from styles and stock keeping units across other fashion e-tailers such as Jabong, Fashionara and Zovi.

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Ruchi Pandita

Ruchi is a word-weaver, a painter, an amateur photographer and a poet at heart. The ease with with she can explain the most complex stuff impresses people around her. Being a gemini, she is never content, always looking for new ways to explore her self and the world around. The startup revolution has greatly influenced her and she is using her talent to help budding entrepreneurs find the way forward.

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