Amazon India users can now avail next day grocery and household products delivery through its new initiative called Amazon Pantry as reported by ET. The objective is to increase the sales of bulk packs of monthly and weekly grocery and household essentials and will give a tough competition to modern retail chains like Big Bazaar and Spencer’s.
The service is currently available only in select areas of Hyderabad, but the company has plans to scale it up nationwide, based on the experience.
Amazon Pantry is replicating an online supermarket model that delivers up to 15 kg of products. The products will include large packs of atta, rice, pulses, edible oils and other staples. Home deliveries and shipping orders in a day will cost INR 20.
Amazon Pantry in India is accessible to all customers while in the global format, it is accessible only to customers who are part of Amazon Prime, a paid subscription service which too recently debuted in India. With Prime, customers in over 100 cities can avail unlimited free one-day and two-day delivery on eligible products.
Last year in March, Amazon launched a local grocery service called KiranaNow in Bangalore. The service would deliver grocery in only 2-4 hours and between 9am to 6pm. Subsequently Amazon launched Amazon Now in March this year extending its grocery delivery service to an app.
Earlier this, Amazon India has invested in six new fulfilment centres (FC’s) to meet the demands of its seller base in the country. New FCs will be set up in Chennai, Coimbatore, Delhi, Jaipur and Mumbai.
Prior to this in February, it also launched a unique initiative to help small & medium businesses (SMBs) to sell on its platform through Amazon Tatkal.