The only Indian startup to be in the top 24 challenge finalists at the annual Nikkei Pioneers Asia 250 in Tokyo, Betaout is a well known name in the startup circle.  Founded by Ankit Maheshwari, Nandini Rathi, Raghubir Thakur, Arjun Maheshwari and Mayank Dhingra, Betaout in based out of Noida, and was founded in 2014.

Betaout is an all in one E-commerce & B2C marketing software platform. It allows E-commerce companies to build user intelligence databases and provides tools to engage with users through email, on-site engagement, mobile push, live-chat, SMS and through other channels. It also enables E-commerce companies to increase conversions and personalize user engagement using real-time user persona and intent data. The Betaout founders are serial entrepreneurs and pro in their respective fields.

An engineer from Aligarh Muslim University, Ankit has been a serial entrepreneur for the past decade. He began his career as a developer at Dimension India Networks. Prior to Betaout, he founded Instamedia Network – a lifestyle blog network subsequently acquired by a Dubai based Media Company. Nandini who is also the CMO has been building profitable business models and companies for the last 8 years. Besides Betaout she is also the founder of ContentCloud and Bornrich, a luxury blog. Ankit and Nandini sold their last company Instamedia, which was doing over 20M page views per month, after having raised $4 million in VC funding.

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BetaOut Founders

Raghubir, who is the CTO started his career at Citizen Media Limited where he was the VP of Technology and CTO. At Citizen media he was involved in architecting the technology backbone and also lead the technology team. With a degree in computing and software, Raghubir is well versed with all facets of software development for both enterprise and consumer products. Arjun Maheshwari, a law degree holder from AMU, has been involved with startups for the past decade. Mayank is a graduate from Delhi College of Engineering, and has a vast experience spanning over 10 years in working with startups. Formerly he was a software engineer at Linkedin Slideshare and later went on to head business growth at Paytm.

Betaout currently has presence in 18 countries and its customer base includes more than 150 E-commerce companies including Paytm, Goibibo, Goqii. With the rise of E-commerce, industry estimates peg the opportunity to currently worth USD 25 Billion. Ankit tells Knowstartup:

“Companies enabling E-commerce have naturally seen a surge in demand for their products and in the number of users. Managing a large volume of users makes it challenging for these companies to know their audience intimately and market well to them. This is where Betaout comes into picture.”

While there exist marketing tools which can be used by E-commerce companies and B2B sites, they are general in nature and need a high degree of customization prior to delivering value. This is where Betaout differentiates itself from the competition, by offering a customized set of tools tailored to the needs of E-commerce players. Betaout enables E-commerce marketers to do behavior driven, personalized and omni-channel marketing easily and effectively. Betaout’s tools enable them to build amazing marketing experiences for their customers, and drive more customer engagement and revenues. Nandini tells us:

“Betaout charges a monthly subscription based on number of addressable contacts that its customers have in their database. They also offer a free plan for startups.”

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Unified Customer Profile on Betaout

Betaout has sent till date 100 million emails, worked on 30 million customer profiles and claims a huge 300 million shoppers per month. This year Betaout, was selected as top-24 challenge finalist and invited to showcase its technology at the annual Nikkei Pioneers Asia 250 in Tokyo, on March 22nd & 23rd. Previously, Betaout became the second Indian startup to be selected at TechStars Chicago 2015 programme, which is run by mentorship-driven startup accelerator Techstars.

Betaout, raised Rs 3.2 crore in seed funding from some of the top Indian and US investors last year, like Sam Yagan (CEO, Match Group), Kunal Bahl (CEO & co-founder, Snapdeal), Vijay Shekhar (CEO & founder, Paytm), Anupam Mittal (CEO & founder, Shaadi.com), Ashish Kashyap (CEO Ibibo Group), Girish Mathrubootham (CEO Freshdesk), Phanindra Sama (founder Redbus), Pallav Nadhani (founder Fusion Charts) among others. Later in April 2016 , the venture raised about Rs 10 crore from a group of investors including Beenext and Stanford Angels in the Pre Series A funding round.

About Author

Ruchi Pandita

Ruchi is a word-weaver, a painter, an amateur photographer and a poet at heart. The ease with with she can explain the most complex stuff impresses people around her. Being a gemini, she is never content, always looking for new ways to explore her self and the world around. The startup revolution has greatly influenced her and she is using her talent to help budding entrepreneurs find the way forward.

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