Marketing is the life blood of any business, more-so, in case of startups. While it is very important that you market your startup in the right fashion, it can at times get tricky. Like many others who have begun their own startup companies, it soon becomes apparent how daunting it can be to make the company a success, or even just to keep it going.
Here are 5 things you need to focus on, in order to grow your startup,
1. Focus on a smaller segment
Well this is true in every aspect of life and entrepreneurship is no exception to that rule. It is very important for a business to find and understand its customer base. Target a small niche of consumers first. If that goes well, then you can consider expanding your range and start marketing to more people. Because, once you have your niche market notice you, it will become very easy to focus on the larger segment.
2. Networking is the mantra
Networking is as important as communication for any business. This provides the much in demand word of mouth publicity to your startup. It can be a really powerful thing to have people share your brand, especially because they want to. The tips for networking are to go out there, meet people and be socially active with influential people. There are tools online that can help you find influential networks and bloggers in your industry based on your product’s keywords.
3. Focus on the content
It is an age old saying that “content is the king”. Wherever you post content anywhere be it website, blogs or social media just make sure its viable. In addition to this, it is very important that you publish your content regularly. The content should be related to your industry and should be relevant to your potential customers.Post things they’ll be inclined to share with family and friends. You can start this by publishing a “how to” guide which will come handy for your customers.
Have a newsletter or email automation workflow. It is very important to stay connected to your customer base, hence, build an email/subscriber list by placing an opt-in form on your website or landing page. This will help your business to grow and will also help keep in touch with them, offer them periodic specials, etc, to keep them engaged with you.
5. Social media is the new way
Today’s world is connected like never before, thanks to the social media. Social media is the most used medium by everyone around. Find the networks that will work best for you. Start with just one or two at first, so you don’t get overwhelmed. Post relevant content and content that people will want to share. Respond to comments and messages in a timely manner. Be active and engage with your followers. Some of the more popular social sites are Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Tumblr, Flickr and Quora. Try a few and see which ones work best for you.