NFX Digital (Net Effects Digital) is the creation of ad guru Shivjeet Kullar, and is the holding company of Adytude.com. Founded in 2013 by noted ad-man Shivjeet Kullar and Vir Kullar, the B2B startup’s primary product, Adytude.com, is a portal on which consumers come online to play games on a daily basis, and provide information, which is then sold to clients.
As part of the latest development on the startup’s front, Indian Angel Network (IAN), the country’s oldest and largest angel investor group, has led a $1-million funding round in NFX Digital, which owns and operates gamified consumer insights portal, Adytude. com. IAN member Vikas Kuthiala was the lead investor for the transaction and will be joining the New Delhi-based company’s board.
With over 25 years as a Creative Director, and the best of brands and campaigns under his belt; Shivjeet Kullar is an author, playwright and event conceptualiser. He already has more than 120 National & International awards to his credit and is rated by Campaign magazine amongst India’s top 10 most powerful creative names.
Shivjeet Kullar, when asked about the development mentioned,
“When we had the idea for this site, the key was whether we could build a relevant community. It wasn’t easy, but now we have thousands of loyal users and the average session time on this site is 14 minutes, which is off the charts — very few sites in India have this level of involvement,”
The startup will expand its footprint across the country and plans to kickstart operations in the UK by the end of the year. It will also invest some part of the capital raised towards marketing and research.