Conceived with the belief that a truly good life goes beyond ordinary luxury to the ultimate luxury of having our bodies nourished by premium organic & natural products, sourced ethically and farmed sustainably, this is exactly what All Things Organic offers to their discerning consumers.

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All Things Organic is an online platform focused exclusively on Organic & Natural products. The website was launched in September 2015 with the biggest portfolio of the best organic brands including our home brand Organic Origins which encompasses an eclectic range of products across fruits and vegetables, groceries and a unique range of processed items made from organic ingredients. Apart from our wide range of food products, we are the only player to offer the entire range – cosmetics, clothes, homecare necessities etc.

The startup has the biggest portfolio of the best Organic brands like Organic India, 24 Mantra, Organic Tattva, Rustic Art, Nourish Organics, Omved and many more. Their endeavour is to bring together the best selection of well-known brands and simultaneously also help customers uncover some hidden gems from all across the world. They also support and highlight brands and products made by the underprivileged and NGOs. Finally, they are constantly looking to add more brands and products to their portfolio. They are the only platform offering certified organic & traceable and farm produce to their Delhi and NCR consumers.

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FOUNDERS – ALL THINGS ORGANIC

Founded in 2015 and based out of Delhi and Mumbai, All Things Organic is the brainchild of Aman Singal and Aditi Gokhale. Aman has 9+ years of work experience spanning strategy & technology consulting at Accenture, Indian Energy Exchange and a previous start-up in healthcare BPO. He is a graduate in Electrical Engineering from Purdue University, USA. Aditi is an alumna of IIM Bangalore (2007). She has worked as a strategy consultant with BCG and Korn Ferry along with rich experience of leading and successfully scaling up the fresh produce business of agri-biotech major – Mahyco. Her passion for this venture comes from her exposure to the high quality standards of fresh produce in Europe.

On the basis of deep consumer insights they are looking to focus on three researched need gaps. They are focusing on International and Indian favourites for children, helping them kick-start an energy filled day. They are also focusing on homemade recipes which in today’s time most families find difficult to make for themselves – Organic Kanji, a childhood favourite winter drink in North India with a great health score was sold out in its first week of launch.

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In a short span of its existence All Things Organic has seen a very high degree of repeat orders from customers i.e. over 75% of their orders are from repeat customers thus validating their raison d’être while signalling a healthy customer service experience. At the gross margin level (after adjusting for logistics costs) they are profitable and  will continue to better these numbers with scale.

About Author

Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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