E commerce is one of the booming industries of our times, while we have so many players in this space, one thing that was missing for quite some time now is a fashion e-commerce platform that sells fashion for all sizes. StoreUntold is the answer to all such questions.
Store Untold is a carefully curated platform that brings together eclectic designers, while articulating the founders’ personal styles and their experience as stylists. With this expertise at the helm, a handpicked group of India’s coveted and upcoming fashion designers will be made accessible to everyone.
Store Untold was founded by Ankita Mantri Lahoty and Srishti Nadhani and is based out of Mumbai and Kolkata. Today, it has become a source of eclectic and quirky fashion brands picked from across India, primarily chosen for their unique designs and wacky styles.
Srishti Nadhani is the Co-Founder of a fashion e-commerce platform called StoreUntold, that believes in selling fashion for all sizes. She is also a freelance fashion stylist and blogger on the side. Srishti has completed her Fashion Styling course partly from FAD International, Pune and partly from the London College of Style. Thereafter, she worked with a Lakme fashion Week label called QuirkBox, where she was deeply involved in styling for the blog as well as the catalogues. This was followed by a string of lectures at reputed institutes like INIFD and various popular Ladies’ Circles in Kolkata. Her styling work has been featured in dailies like Calcutta Times and she has done styling activities for brands like Furla and United Colours of Benetton. Ankita is the Co-Founder of Store Untold, a fashion e-commerce platform that sells fashion for all sizes, through a thematic look book. With her roots in business and love in fashion, Ankita has an eclectic taste in all things arty. Her skills lie in varied things, including graphic designing, styling and photography. When she is not blogging, she is exploring popular culture, fashion and food in different cities and towns across the globe. In her past she has also single-handedly run a canvas bag designing studio.
Through Store Untold, the fashion e-commerce platform people will be able to access a handpicked set of products well styled and even propagating the concept of shopping for looks, for most people often get stuck there. All the products listed on Store Untold are handcrafted one at a time. It is therefore very rare to create identical items. Every piece is a creation of the artists hence there may be natural blemishes/ variations that are not product flaws. The materials used are either natural or artisan and variations are unavoidable. For instance, semi-precious stones may differ in colour, shape and size for they are natural. The dying process of Kilim fabric may also differ from piece to piece. Blemishes on copper and brass accessories are actually their trait and not a flaw. Such variations are inherent in the manufacturing of handmade products. Minor distinctions like these make StoreUntold buys special and truly one of a kind.
StoreUntold aims to be to be successful in promoting the idea that fashion is for everyone and not just a bunch of people who have perfect bodies.