True Blue is a premium menswear apparel brand that captures the imagination of a nation that knows where it comes from and is proud of where it is headed. With its modern silhouettes, unsurpassed quality and attention to detail, every True Blue product is created to meet the fashion choices of the progressive global Indian. True Blue is an apparel brand crafted to stay true to the essence of the modern traditionalist who embraces his Indian roots as he takes it forward.
As per the latest information, Sachin Tendulkar has launched his premium men’s wear brand, True Blue, on Flipkart-owned Myntra. Founded in the May this year, True Blue is a premium menswear apparel brand. Sachin teamed up with fashion retailer Arvind Fashion Brands.
The styles available at True Blue, include a selection of runway inspired fashion that is available in extended sizes. The collection varies from light summer suits to shirts, T-shirts, chinos, waistcoats and other basics.
Speaking on the occasion the little master mentioned,
“True Blue embodies my identity and corresponds to the way I look at fashion. I believe in fashion that endows personal comfort, reflecting an individual’s style and not just a form of demonstration. It is exciting to note that True Blue will be available online on Myntra to many customers across the country and continues its pursuit of emerging as an iconic brand from India.”
Adding to this Puneet Jain, COO, Arvind Fashion Brands mentioned,
“We are thrilled to partner with Myntra and leverage the superior reach and access that the platform offers brands. Sachin is excited to have another opportunity to engage and interact with men across the globe by dressing them in superior fashion.”
Also Prasad Kompalli, Head – ecommerce Platform, Myntra when quizzed about this development said,
“Celebrity fashion is a rapidly evolving segment in India and Myntra is at the forefront of enabling celebrity fashion brands build strong digital footprints. True Blue brings alive and effectively combines Sachin’s passion for India and fashion. We are proud to partner with his venture and help establish Sachin as a fashion icon.”