Buttercups is a premiere lingerie brand that understands the importance of great fitting intimates. Their products are crafted to fit effortlessly and flatter Indian shapes and sizes. This startup was founded in 2013 by Arpita Ganesh. 


As per the latest from the startup, Bengaluru-based online lingerie brand, Buttercups has raised an undisclosed amount in a fresh round of funding led by Snapdeal’s ex-CPO, Anand Chandrasekaran and existing investors Kanwaljit Singh and Manoj Varghese.

The startup has pioneered the fitting room concept, and using a multi-channel strategy for acquisition and retention, to creating a product line that remains matchless on design aesthetics and functionality, the brand has managed to build a distinct and sustainable advantage in the lingerie category. The funds raised will help Buttercups to accelerate its growth plan, both offline and online. The startup is currently working towards opening its innovative and experiential fitting rooms across 12 cities.

As per Arpita Ganesh, Founder and CEO, Buttercups,

“We have always been clear about how we want to build the business. We are a digitally native brand focusing on the quality of our products, and a great customer experience. The unique online quiz, which guarantees a perfect fit and allows us to scale beyond geographic constraints, as well as the personalised fitting rooms experience, are both results of this focus. We also believe that scaling need not come at the cost of profitability. The endorsement and support from seasoned investors like Kanwal gives us the confidence to continue this approach.”

Adding to this, Anand Chandrasekaran, while speaking about his investment and association with Buttercups mentioned,

“I believe that a great business model and innovative product plus a driven and passionate entrepreneur is the recipe for startup success. My association with Buttercups is guided by Arpita’s vertically focused approach and her thoughtfulness in building a modern brand for women. Her emphasis on rejigging the category landscape through deep customer focus and industry knowledge will lead to a very interesting omni-channel business getting built. ”

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Shivani Pandita

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