Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website.

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Here are few easy ways that can help you increase the customer traffic to your website.

1. Make it easy to find

User-friendliness should be at the top of your priority list . If customers get frustrated, the resource will be useless. Offer access to your knowledge base through a “Help” button available on every page of your site.Some businesses set up a search box for customers to enter their issue, leading them to relevant knowledge base articles. If they can’t find the appropriate answer, they can then see the option to contact your help desk directly.

2. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies.

3. Be social

There are not just 1 but n number of ways you can take help of social media to increase your customer .Some of it can be

  • Create a Facebook page for your blog. Use it to communicate with your readers and post a notification every time you publish a new blog article.
  • Tweet all your posts when you publish them.
  • Link to your posts on your Google+ page when you publish them.
  • Use social media scheduling software like Buffer to post automatically on social media at the best times of the day.
  • Link to your old posts periodically from your social media accounts.
  • Join a collaborative Pinterest board and tap into the audiences of all the other bloggers pinning to that board.
  • Regularly pin images from other sites. The more you pin, the more followers you’ll attract on Pinterest. Make sure your blog address is in your profile!

4. Blog regularly

Blogging is not about churning out a lot of words. Blogging is about providing helpful content that attracts the right audience. If you know what your audience cares about, what pain they are in or what challenge they need help with, offer a solution through your blog.

Don’t underestimate the power of blogging. It is a lot of work, but the value it provides to showcase your expertise and increase website traffic is worth the effort.

5. Write irresistible headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

6. Offer to guest post

There are a lot of benefits of guest blogging in addition to helping you increase website traffic. You can gain more visibility with your audience, establish credibility and get more backlinks to your website from reputable sources. Invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

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About Author

Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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