Amazon India to open ‘Seller Cafes’ across 24 cities for helping merchants, ahead of festive season

Online marketplace Amazon India is opening ‘seller cafes’ across 24 cities and towns to provide on-ground help to merchants on its platform ahead of the festival season. in a statement given to PTI, Gopal Pillai, Director and GM, Seller Services, Amazon India said:

“We are opening 24 ‘seller cafes’ in cities and towns to offer on-ground support to sellers to help them getting ready for the festive season,…Sellers can use this to set up a new account for imaging or cataloguing help, or any other issues that they face,…This is a good sign for small and medium businesses, enabling more to join our seller platforms,”

Amazon has been expanding its operations in India at an aggressive pace. Amazon chief Jeff Bezos had said the company will invest USD 3 billion in India, taking its total investment committed here to over USD 5 billion. In the last six weeks, Amazon has added 20,000 new sellers through its new seller initiatives. It will have a network of 1.2 lakh sellers ahead of the festive season.

knowstartup.com - amazon p2p

The marketplace has expanded its delivery network by 5 times and tied-up with over 12,500 stores in more than 50 cities with a majority of them in tier II and III towns. India operations have witnessed a 250 per cent year- on-year growth in bringing new sellers on board. It has 24 fulfilment centres and expects to add 3 more by the end of the year.

The seller cafes are part of a host of initiatives that the marketplace has launched to improve the sellers’ experience on the platform.The ‘seller cafe’ programme is a pilot ahead of the festive season and they could continue the initiative based on demand going forward. Pillai adds:

“We have over 1,400 e-commerce specialist freelancers across 16 cities that we have trained and certified to provide help to sellers,”