There are numerous Formal Wear brands in the world but what sets us apart from the rest is our mission to cut through the monotony of basic workwear. With high levels of inflation and large number of middlemen affordable luxury has become a distant dream. Ome startup that has understood this pain point and is working towards getting this resolved is Crosstitch

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At Crosstitch the team swears by providing the best quality products at affordable prices. They firmly believe that the productivity of a person at the workplace is influenced largely by how they look and feel and through their contemporary clothing they wish to spread confidence and happiness among their customers.

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Founder- Crosstitch

Crosstitch works with an aim of bringing to you their take on Contemporary Fashion by redefining classic Western Wear.Crosstitch is a women’s fashion clothing and accessories brand. They make high quality pocket friendly contemporary clothing. They provide access to the latest trends of the current season at affordable prices. Crosstitch has designed a range of affordable women’s shirts in bright and vibrant colors and prints that would help make a fashionable statement at the workplace. Besides that they also have a range of hand painted silk scarves which have been crafted by Indian artisans.

New Delhi based Crosstitch is the brainchild of  Sahiba Joher. She is a Delhi University graduate with a master of commerce. Sahiba,while working as an audit associate in Ernst & Young, realised the lack of smart formal wear for women in the market.The main reason being the less choices available for good quality affordable AM to PM clothing.She believed that this market of fashion has a a lot of opportunities that are yet to be explored and thus decided to quit her job and come up with a label that was inline with the true essence of Make In India and which catered to the needs of working women. They currently have a team of 5 full time employees and 3 part time employees.

Their strategy for scaling up is to market extensively to reach out to more customers in different areas and regions of India. Also,within the coming year they wish to tie-up with leading retail stores so as to have more reach and have off-line and online presence. They also try to work towards getting repetitive sales.

About Author

Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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