Flipkart is India’s largest online marketplace. And, if reports are to be believed, Flipkart has crossed 100 million registered users on the platform. Earlier in March this year it had crossed 75 million registered users. These users are registered across desktop website, mobile application and mobile websites.
These include the user base for Flipkart alone and doesn’t include users of fashion portals Myntra and Jabong. The sources that validated this development further added,
“With this, Flipkart becomes the first company to reach this milestone in a single country outside the United States and China. This landmark was crossed just six months after hitting the 75 million registered users mark in March 2016,”
Flipkart is the most valued Indian internet company and the statement comes just as it prepares to launch its flagship sale event, Big Billion Days (BBDs). The sale will be held between October 2-6 this year, and Delhi-based rival Snapdeal has also announced its sale on the same days. Flipkart is currently competing with Amazon India for leadership of the online retail market in India, and the latter is closing in backed by heavy investments from its US parent.
Improving customer experience has been the key intiative of Binny Bansal, who took charge as CEO in January after taking over from co-founder Sachin Bansal, who moved to an executive chairman role.