Google, the largest search engine in the word is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results. - google_launchpad

Google had launched a Launchpad Accelerator for upcoming startups and are currently preparing for their third batch. In its third iteration, Google has announced the call for applications for Launchpad Accelerator.

Launchpad Accelerator is a specially designed class to help startups with late-stage app in emerging markets which will help them scale up and create solutions to their business challenges. This will be the third batch by Google and will be held at its newly opened Google Developers Space at San Francisco.

The three-month programme starts with an all-expenses-paid two weeks boot camp at Google HQ. Through Launchpad Accelerator, startups can utilise Google’s mentorship and privileged product access to scale business. They can then capitalise on local markets, while also tapping into new global opportunities.

Speaking about this Roy Glasberg, Global Lead, Launchpad Accelerator, Google mentioned,

“This is a unique opportunity to bridge the gap between Silicon Valley and emerging markets. To date Launchpad Accelerator has nearly 50 alumni in India, Indonesia, Brazil and Mexico. Startups in these markets are tackling critical local problems, but they often lack access to the resources and network we have here. This dedicated space will enable us to regularly engage with developers and serve their evolving needs, whether that is to build a product, grow a company or make revenue.”

Google is also planning to develop a website- Bharat Saves, to offer information on financial planning and the target users for this platform will be homemakers, small business owners, the newly employed, retired persons and farmers. Google is even planning to align this initiative with the government’s financial inclusion in Jan Dhan Yojana.

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Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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