Flipkart outsells Amazon in festive sales, sells 15.5 million units

India’s famed online festive sales season spanning five days come to an end on Thursday, the big three—Flipkart, Amazon and Snapdeal—battled it out with the best offers and deals to take the No. 1 e-commerce spot and it seems like Flipkart has managed to retain its top spot yet again. The combined sales of all the three e-commerce entities was pegged at around Rs 6,500 crore, up 20 percent over the previous year, according a report in Financial Express.

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The Bengaluru-based unicorn has sold 15.5 million units at its just-concluded Big Billion Days sale, scoring ahead of Amazon, which sold 15 million units in its five-day Great Indian Festival. Flipkart also reportedly generated gross sales worth Rs 3,000 crore, a report in Mint.

Earlier this week, Flipkart said that the company recorded its highest-ever single day sales on Monday, selling products worth Rs 1,400 crore.

“Flipkart’s Big Billion Days is one of the signposts that defines our vision for transforming commerce in India by delivering high quality products to every customer that shops on Flipkart and to make these products accessible and affordable,” the Mint report said quoting a Flipkart spokesperson.

During its sale, Amazon saw five times increase in new customers with 70% coming from tier II and III towns, Amit Agarwal, Amazon India Country Manager told Press Trust of India. The company’s best-selling product was its Prime membership, followed by smartphones, fashion and FMCG.

Snapdeal, in a statement, has claimed that it sold over 11 million units during the Unbox Diwali Sale. Fashion, home products and electronics were the top selling categories. Snapdeal also saw a 40% increase in the number of women shoppers on its site. In last year’s sale, Snapdeal claimed to have sold 6 million units.

This festival season is the most significant period for Indian e-commerce companies, particularly for Flipkart, which had bet on BBD to revive sales growth and win back market share from Amazon, which generated higher sales than Flipkart on a standalone basis for two months in a row. Including sales from its fashion websites, Flipkart was still ahead.