With an aim to increase its customer base, Flipkart is planning to open offline stores in small Indian cities. The proposed offline stores will be set up in the remote parts of the country and will enable Indian users to access Flipkart products, even with a limited access to the internet.

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Flipkart through this move is trying to promote assisted ecommerce through this initiative, thereby attracting more customers, according to a sources close to the development.

Speaking about the development, Ravi Garikipati, Chief Engineer, Flipkart, mentioned,

“Basically we want to have some sort of a connect with the offline world as well—this is one of our upcoming initiatives, but it’s not something that’s out there yet. As we are looking ahead and trying to grow the market and win over the next 3-5 years, there are a few things we need to do.”

Her further added,

“A lot of folks are still comfortable going to the offline world and doing their (shopping). We’ve also seen in some pockets that while people spend some time on their commerce apps, they still feel comfortable going offline and getting the touch-and-feel experience and talking to local vendors. So, we are working on this whole concept called assisted commerce, it’s just a concept at this point,”

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