On-demand auto rickshaw aggregator Jugnoo has launched a new service ‘Grocery’ for grocery delivery .
Jugnoo has tied up with the local branches of biggest and best wholesalers in the city and currently has 3,500 SKUs for its Grocery service. The platform also ensures 100 per cent fulfillment of all items in an order. At present the deliveries are done the next day of placing an order between 4:00 pm – 8:00 pm.
Samar Singla, founder and CEO, Jugnoo commented,
“Post the successful launch of ‘Fresh’, the idea was to enhance our user experience and offer customers an all-inclusive end-to-end solution for all their daily needs. This additional category was a profitable move, as this adds to our overall order size. As a matter of fact, grocery in spite of being a low margin business, has been unit economics profitable for us from day one due to its strategic launch after Fresh. Furthermore, unlike other players in the industry, we have introduced a ‘Wholesale’ category that allows our customers to order their daily use items in bulk and increases ticket size for us.”
It plans to launch a store called Express in December, from where it will deliver groceries in 2 hours of placing an order. It is unclear if this store will be an online or offline one.
Jungoo plans to grow organically in Chandigarh Tricity and fortify its operations and processes. After acquiring a strong hold in its home town it intends to replicate the model in 40 cities across the country, with a plan of launching in about 6 cities by mid of next year.