Indian ride-sharing service Ola has partnered with German carmaker BMW, through this association BMW cars will be available to Ola fleet operators with an attractive offer. BMW will offer a 360-degree solution that will take care of both pre-and post-sales ownership with support throughout the lifecycle of the vehicle.
The tie-up will allow Ola cab operators to avail cheaper credit to buy BMW cars, receive after-sales support and guaranteed buyback, Ola said in a statement. BMW-certified instructors will also train drivers about auto safety systems and technology, the statement said.
BMW India acting president Frank Schloeder said the partnership is not exclusive, but will offer 100 per cent financing from BMW Finance, assured buyback and two-year free insurance maintenance.
Pranay Jivrajka, chief operating officer of Ola, said Ola Lux is already available with around 100 luxury cars from Mercedes, Jaguar and Audi, and it hopes to take the number of super premium cars to 1,000 with the BMW tie-up over the next few years.
“We look forward to growing our association with BMW and taking the Ola ‘Lux’ service to a greater scale throughout the country,” added Pranay Jivrajka, chief operating officer, Ola.
The agreement follows Ola’s partnership, announced last month, with India’s top SUV maker, Mahindra & Mahindra.
BMW joins the ranks of other global automakers such as Volkswagen, Toyota Motor Corp and General Motors GM.N, which have all signed tie-ups with ride-sharing companies to guard against a shift in consumer choice away from vehicle ownership.