An artist doesn’t get enough shows because of poor reach and improper representation whereas a user doesn’t have many avenues for reaching out to the artist of his/her choice. Well, there is one startup that is working towards bridging this gap – BigMyGig.


BigMyGig is an artist search and discovery tool intended to book the best artist for every event. This novel idea was conceptualized by its founders, an ex-event manager and an experienced artist.

BigMyGig is a part of Prarambhan Entertainment Private Limited which was incorporated on 23 October 2015. It is classified as Non-govt company and is registered at Registrar of Companies, Mumbai. BigMyGig is the brainchild of Ramalingam Subramanian and Pratik Rathod. With a quest to solve the above mentioned problem, the two JBIMS pass outs set up Prarambhan Entertainment Pvt Ltd and took an organized approach in a highly unorganized market. After spending a considerable amount of time in the offline space, learning the tricks of the trade the hard way, they came up with the tool BigMyGig.

BigMyGig was started with a single focus. An artist doesn’t get enough shows because of knowstartup-bigmygig3poor reach and improper representation whereas a user doesn’t have many avenues for reaching out to the artist of his/her choice. We are trying to bridge this need gap through a convenient online solution. The founders of BigMyGig are alumni of Jamnalal Bajaj Institute of Management Studies, Mumbai. One of them has been an event manager and the other has been a performing artist. They have faced similar problems in the past and this motivated them to come up with this tool to bridge the gap between the event organizer and the artist.

For the Event Organizer the tool enables them to search through over 1200 digital portfolios, filter, short-list and book the portfolios that they like. The search engine works on the principle of relevancy. This ensures that every artist requirement is accurately serviced. Using the Packages feature of the tool, the event organizer can book a complete Entertainment Package for that memorable event.

On the artist front, this tool uses a 3 stage filtering process, known as the Invitation Model. Here, artists can send requests to join BigMyGig through dedicated links on the website, post which a screening process is undertaken. Artists are invited only when they meet stringent quality parameters. This ensures that every artist on BigMyGig is verified and validated, ensuring 100% quality to our patrons.

The tool is built on the basis of trust & transparency which forms the backbone of the entertainment industry. Artists can set their own price and also involve in direct negotiations with clients, with BigMyGig playing the role of a facilitator. With the security of payments, artists can now safely focus on improving their talent while relying on BigMyGig for their business.

With features like direct negotiations, pre-payment guarantee and real-time portfolios, BigMyGig is redefining entertainment delivery.

About Author

Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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