Furniture retailer Urban Ladder has made a major change in its strategy as the company plans to set up offline stores and list on e-commerce portals.

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Urban Ladder will be opening eight offline stores in select cities over the next two years, the startup’s Chief Marketing Officer Sanjay Gupta has confirmed. “Our idea was always to function as a brand, and not as a marketplace,” said Gupta.

The startup has also partnered with Flipkart and Amazon to sell furniture through the e-commerce platforms.

Founded in 2012 by Ashish Goel and Rajiv Srivatsa, Urban Ladder offers over 4,000 products across various furniture categories including wardrobes, beds, sofas, dining tables, and coffee tables.

“The only thing that we will do over the next three years is improve access, while keeping the brand vision, quality and customer service controlled in-house,”

Ashish Goel, CEO, Urban Ladder, told.

Furniture retailer Urban Ladder has made a major change in its strategy as the company plans to set up offline stores and list on e-commerce portals.

“We are making brand stores on both Amazon and Flipkart. My sense is that we should be 25-30% of Amazon and Flipkart’s (furniture) business,” said Goel.

Last month, Urban Ladder partnered with refurbished household goods startups GoZefo to power its exchange programmes and factory-second items.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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