Snapdeal is one of the major B2C marketplace, based out of New Delhi. The company was started by Kunal Bahl, a Wharton graduate as part of the dual degree M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010.


As per the latest information, online marketplace Snapdeal announced that it facilitated the donation of more than 142,000 stationery kits to underprivileged students in three days during the ongoing Diwali sale period. The etailer has partnered with Intex Technologies and Coca Cola India for this initiative.

The startup’s online donation platform Snapdeal Sunshine has tied up with leading NGOs like Teach for India, Oxfam India, Goonj, Give India, Care, World Vision India, Bhumi and Centre for Community Initiative to channelize these donations. Each kit contains a pen, eraser, ruler, sharpener and pencils.

The donations are being driven by a contest where the winning team will get a chance to dine with founders of Snapdeal. According to the company 50 teams have registered so far for this initiative.

This looks like a great initiative from Snapdeal, who is trying to revamp itself. There have been a lot of initiative in the last few days where Snapdeal has been trying to rebrand itself.

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Shivani Pandita

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1 Comment

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