Facebook has boosted its face recognition capabilities with the acquisition of facial recognistion startup FacioMetrics.

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FacioMetrics uses facial image analysis to determine emotions, and is aimed at sectors including gaming, healthcare, augmented reality and robotics.

Fernando De la Torre, founder and CEO of FacioMetrics said the company was formed to cater for the increasing interest in and demand for facial image analysis, with applications including augmented/virtual reality, animation and audience reaction measurement.

“How people share and communicate is changing and things like masks and other effects allow people to express themselves in fun and creative ways, We’re excited to welcome the FacioMetrics team who will help bring more fun effects tophotos and videos and build even more engaging sharing experiences on Facebook.”

a Facebook spokesperson told ET.

FacioMetrics was founded in 2015 and specialises in using artificial intelligence to give facial image analysis capabilities to applications that run on smartphones.

The technology has potential in a host of applications, including those focused on animation, measuring audience reactions, and virtual or augmented realities, FacioMetrics founder and chief executive Fernando De la Torre said in a release.

“We’re taking a big step forward by joining the team at Facebook, where we’ll be able to advance our work at an incredible scale, reaching people from across the globe,”

De la Torre said.

Using FacioMetrics to let users of Facebook, or subsidiaries such as Instagram, have fun with photos or video could be a counter-move to those kinds of features offered in “filters” at vanishing message service Snapchat.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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