Indian transportation app Ola has become the first in the world to offer a connected car platform to “transform the in-car experience for users” by introducing a new app called ‘Ola Play’.
Ola has partnered with Qualcomm, Mahindra and Mahindra, Apple Music, Sony LIV, Audio Compass, Fynd to build an interactive experience for users. Ola Play will bring advance car controls, choice of personalised content, and a fully connected interactive experience for the user. The platform hardware is built by Ola in partnership with Qualcomm.
This intelligent, context-aware system uses customer preferences and current ride information to offer personalised recommendations.
Jim Cathey, President, Asia Pacific and India, Qualcomm International Inc. said,
“We continue to invest in developing solutions for the next generation of connected cars. The latest advances in telecom infrastructure and data connectivity have redefined how individuals and machines interact with each other. We therefore wanted to create in-vehicle communication solutions that take advantage of this.”
Bhavish Aggarwal, co-founder and CEO at Ola said,
“I believe this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ridesharing industry. With over 60 Mn minutes spent in Ola rides every day, the impact on consumer comfort, convenience, and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions.”
Ola Play will be made available on Ola Prime in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017.
“Music lovers in India are enjoying Apple Music’s hand-picked playlists based on the music they love, hearing new music from artists like Drake and A.R. Rahman first before anyone else, and discovering new artists like Divine and Madboy Mink every day. We are thrilled to bring Apple Music to Ola Play,”
said Oliver Schusser, Apple’s Vice-President of International Content.