This startup provides user generated content marketing solutions – aveJana
We have come a long way from simple brick and mortar stores to online retailers, all thanks to the e-commerce revolution. Now that the competition is building up among the online retailers, what is most important in such a situation is visibility. It becomes very important for online stores to automate their review collection, generate more reviews, market the best reviews, drive qualified traffic because all this is what increases conversions and boost sales. this thought is precisely what led to the formation of aveJana.
aveJana is a Software as a Service (SaaS) company providing User Generated Content Marketing solutions. aveJana’s products help online stores automate their review collection, generate more reviews, market the best reviews, drive qualified traffic, increase conversions and boost sales. aveJana comes integrated with social platforms such as Facebook and Twitter which ensures a wider reach for the best reviews of aveJana’s clients. Its inmail form technology enables reviewers to submit reviews from within the email itself, leading to 2x more reviews. Its exclusive 3SEO technology opens up online stores to thousands of long tail keywords as it enables search engines to crawl reviews easily. This increases the flow of qualified traffic to websites quite significantly. Stores using aveJana have typically seen an instant improvement in conversion rates.
Based out of Gurgaon and founded by Kulbhushan Kalia and Amit Sharma, aveJana helps stores collect up to two times more reviews. aveJana’s inmail form technology enables reviewers to submit reviews from within the email itself, leading to lower drop offs and higher review submissions.
Kulbhushan Kalia is the Co-Founder, CEO. He is a former Asst. Fund Manager with HSBC’s India Life Insurance JV where he managed a US$250 mn fund. He has also been a much sought after Investment Process Consultant within the HSBC Life Group. He is a DU B.Com (Honours) Graduate and an MBA in Marketing from the prestigious KJ Somaiya Institute of Management Studies & Research, Mumbai. He is a passionate individual who started his first website in 2003 out of his college hostel. He is now successfully heading aveJana, which is poised to become India’s leading SaaS company. Amit Sharma is the Co-Founder and CTO. He is a career Technocrat. He is a former Head of IT at Technopak Advisors. He is rabbit hole coder who loves to challenge the realm of programming.
aveJana’s exclusive 3SEO technology opens up online stores to thousands of long tail keywords as it enables search engines to crawl reviews easily. This brings in a lot of qualified traffic that leads to higher conversions.
Currently their future prospects include stabilizing aveJana’s product portfolio and launching all the variations over the next few months. Some of the new launches will catapult aveJana into a must have product for all medium and large sized brands. Once we have stabilized aveJana we would launch various by-products separately.