Being unbeatable requires a lot of hard work. To be the king in any given field, one must exert much effort and take measures beyond anybody else. In the world of tennis, no one denies the Swiss legend fails and wins in his sport.

Roger Federer is the most successful tennis player in history – not to mention the most stylish. Greatness flows from his strings. Many of his most memorable moments have come on Wimbledon’s Centre Court. He succeeded in his sport and defeated many great athletes in his career. Since he started in 1998, his successes are continuously recognized until 18 years in the world of professional tennis.

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Here are the 10 success lessons from Roger Federer – “The Swiss Maestro” for entrepreneurs,

1. Don’t fear failure

Fearlessness breeds the best athletes. During the Australian Open 2011 Federer lost to Novak Djokovic in the semifinal. Federer was not afraid in their subsequent matchups; he fought his way back to being first in the world rankings by year’s end. In 2012 he defeated Djokovic on his way to (yes you guessed it) another Wimbledon title.

2. Learn to adapt

During the 2003 Wimbledon, there were many firsts for Federer. Federer adapted to the tournament’s optimum strategy and style of play after early round exits the four years prior. The 22-year-old Federer defeated Mark Philippoussis in the final and lifted his first Wimbledon trophy.

3. Stay on the attack

Federer’s aggression is about spotting a weakness and pouncing on it, securing a mile after being gifted an inch, refusing to roll over by either innovating or introducing an imaginative tactical change.

Most importantly, it’s about not letting pressure tighten your muscles. Consistently hitting the lines at 30-40 or championship point gives Federer the reputation of a feared predator. He doesn’t need the tongue of a trucker to intimidate his rivals.

4. Not to take things too seriously

For Federer just being on the court is enough. He said that let’s say he loses in the finals, he still gets together with his team and friends and he is like, ‘It was a good week’.

Federer admitted that he wouldn’t say he needed that generation to keep him going; adding that he is just there because he loves playing the game.

5. Focus on your strengths

As an entrepreneur you should focus on what you can control then master those same elements. “As long as I’m doing the right things and staying true to my game plan it makes sense” Federer told media in a post-match press conference during the 2011 Australian Open. “If I’m just making errors… then I’m in trouble clearly. But it’s about setting up the plays right” said Federer.

6. Work harder than ever

This does not mean everyone should be burnt out to be successful. It means to say, anyone should be strategically smart to succeed. In simpler terms, work smarter, not work harder. In every game, Roger Federer worked hard to be on top. Every athletes know that. In just two years, he defeated a lot of tennis players and became one of the top players of all time.

7. Never forgot where you came from

That one thing many fans loved about Roger Federer is his acknowledgement of an unending training and practice in his sport. He was never complacent and always prepared. By looking at his status now at 35, he keeps on working hard to compete like he did 19 years ago.

8. Adopt the right mindset

Federer is renowned for his positivity, tenaciousness and focus. Throughout the ups and downs, he has remained determined and has always aspired to be the best at what he does.

The world of business is a continually challenging and competitive one, but with the right mindset, anything is possible. By aspiring to be the best at what you do you stand a better chance of beating the competition and attracting a stronger target market over the long-term.

9. Be consistent

Federer is a consistently excellent player who trains hard and plays hard and as such, has been able to achieve win after win. Consistency in business is equally important in building brand awareness and maintaining the support of your customers. People can easily relate to a brand that is consistent, forming emotional ties with that business and developing a loyalty to it.

Being consistent is also a great way to attract new customers, who will perceive you as a trustworthy brand that is likely to remain in business for many years to come.

10. Focus on long-term plans

Federer often talks about his plans over the long-term when he loses a match (stay on tour for several years, stay healthy, win tournaments), and that was a consistent message in his last presser. That’s not to say that he ignores short-term improvements, but he realizes that he can’t get so consumed by the emotions of a disappointing perfomance that he loses sight of his ultimate plans.

Looking at the big picture and your long-term goals will give you the chance to channel your disappointment in a constructive way.

About Author

Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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