Ecommerce giant Amazon India is piloting in-home beauty services in the country.


Amazon will offer a number of services, including pedicure, manicure, waxing and threading across 15 localities in Bangalore where users can order and schedule professional in-home beauty services. The professionals are sourced through third-party service providers. Users have to pay upfront for the service and can schedule the appointment between 9AM to 6PM. The company currently provides only online payment options, but said cash on delivery will be introduced later.

The services are currently available only for women customers.

Users can also seek same-day appointments which would start in four hours from the time of booking.

With this addition, Amazon seems to be accelerating its interest in the home services segment in India.

Online classifieds firm Quikr is the largest horizontal home services player in the online in-home beauty service market in India. Quikr had rebranded its in-house beauty services offering as AtHomeDiva in July this year.Since then, the company made multiple acquisitions in the segment. AtHomeDiva functions under the QuikrServices vertical and offers on-demand, in-home beauty services across Bengaluru, Delhi, Mumbai, Chennai, Gurgaon and Hyderabad.

In September, it acquired Bengaluru-based beauty services marketplace StayGlad in the third such takeover deal within five months.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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