Jeff Bezos said-“Your brand is what people say about you when you are not in the room!”
Apple, Amazon, Tata, SpaceX and a lot more of these are not just businesses doing well, they have the massive influence of powerful personal brands. Personal brands which people trust more than the companies themselves. Personal brands that instill a sense of security, a clarity of vision and what not. If you are an entrepreneur, it becomes utmost important for you to build that personal brand that attracts your target audience. Lets looks at 8 ways by which you can make this happen.
1. You the superstar.
Yes, that is right, make your self a superstar. The whole Apple brand moves around Steve Jobs. But that comes with a lot of hardwork. Remember that name is only as good as your accomplishments.
2. Publish, publish, publish.
Get your books, articles and videos published in top publications that your traget audience reads. When you do that you are making them read about you, your thought-process and your vision. This helps your audience to establish a connect with you and your personal brand.
3. It should not be just you, its your story.
Ever looked at Mark Zuckerberg’s facebook wall, it does not always talk about Mark himself, it talks about his values and thoughts via posts about his family, his dog and other things around him. Your strategy should be to tell great stories. You will be the protagonist of these stories and then there should be drama, surprise and character development.
4. Speak to you audience.
The best way to build a personal brand is to speak at events, webinars, conferences and hangouts. Reach out to your audience, when you do so include your testimonials, credentials and track record. Speak to them, educate them and add value. This will not only grow your personal brand but also your audience and revenue.
5. Get in the best shape.
I can’t emphasize anough about how important is good health. When you are healthy, you feel great and you mood is up. Beleive me or not, this shows on your face and it attracts people to you. This also makes you perform better!
6. Improvement is continous.
Introspect and analyse how can you improve yourself. Be your own competition, just one percent a day can make a big difference. Continuous and sustainable improvement positively influences your life and image more than almost anything else.
7. Create a system for brand-building .
No matter how busy you are, it is important that you have a system in place that consistently builds your brand. These may include systems that can keep your audience engaged, publish fresh content on your blog or network! Depends entirely on you as to how you would want to maintain that system.
8. Find and nurture others.
What better than being a mentor and a coach and see the tribe you train make you famous. Trust me, word of mouth publicity about your dedication to see others succeed will help big in the long run.