With smartphones dominating the market, almost every company is now having it’s mobile app, be it private or government banks or e-commerce companies like Amazon and Flipkart or even Media firms like Wall Street Journal. Ninety Eight percent of the market is dominated by smartphones of which 48% are Android users and 41% are iOS users. Start-ups are paying huge salaries to their developers to build mobile apps.
Obviously, marketing plays a key role. With so many apps in the market today, it’s crucial to create a buzz around your app. But, more than marketing what matters is the product quality. If the app is poor in quality, it will be uninstalled within minutes after installation and no amount of marketing can help that. So, few things to keep in mind while you come up with a new app:
1. Target both iOS and Android market
Most companies are focusing only on iOS apps but they forget that Android still has a share of 48% in the market. So, it’s advisable to focus on both. The development work for iOS can be started earlier though as getting approved from Apple can take weeks whereas Android Apps can be deployed into the play store within hours.
2. App launching time
The app should launch in 2 seconds. According to a research, apps that took more than two seconds to launch, were quickly uninstalled by the users. So, launching time must be fast enough.
The company must do a market research and according to it’s budget decide if it wants to develop a native app, a hybrid app or a web-based app. If the company wants the app to be very fast provided it has a good budget, it should go for native apps. If the budget is low, hybrid app is a good idea.
This is by far the most important thing. Why are you developing this app? What purpose does it serve? Is it going to solve any problems for the users? For example: People want to stay productive and prioritize their work, so we have the Asana app. The app must serve a purpose because people don’t want to keep junk on their smartphones when they really want to save space. Always, ask this question to your team, why will people install this app?
5. Target Market
To do well in the mobile apps business, the company needs to have a target market and a genre. Does this app fall into lifestyle genre or beauty genre? For example: The app Fashion Doll is most likely to be used by female customers so it makes sense to advertise this app in fashion magazines or beauty blogs.
6. Battery Consumption
This is again one of the most important concerns especially for apps that make use of blue tooth. If your app consumes a lot of battery, there are high chances that it is going to end up in trash. So, a thorough battery consumption test is a must before the app gets deployed to the app store or play store.
7. App crashing
Check for any app crashing. If the app crashes at regular intervals, make sure that the bug is fixed in the next version. Stress testing is a must if the app gets advertisements at regular intervals. App crashing can be a big turn off for the customers especially if they are uploading a pic or making any payment via the app.
Once these basic things are done, you are ready to go with your app marketing.