Microsoft has announced its partnership with Flipkart, wherein the latter will adopt Microsoft Azure as its exclusive public cloud platform.

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The strategic partnership was aimed at providing consumers in the country the best online shopping service, it said.

“We fundamentally think of ourselves as a tools-and-platform company. The idea of creating technology to put in others’ hands so that they can go on create more technology is sort of very natural to us,At Microsoft, we aim to empower every Indian and every Indian organization with technology and key to this is forging strategic partnerships with innovative companies like Flipkart,”

declared Satya Nadella, CEO of Microsoft at an event in Bengaluru, kick-starting his three-day visit to India today, February 20, 2017.

“We are launching our strategic partnership together. I have always been an admirer what Flipkart has done, in not only starting e-commerce, but now in payments and logistics. It is really getting India on the map… I’m pleased to announce that Flipkart has chosen Microsoft Azure as its exclusive public cloud platform,”

Nadella said.

“Of course this is just a start, because ultimately for us as well it is all about being able to support entrepreneurs of India to be able to create global scale businesses, and when we think about our mission that’s at the center of it,”

he said.

“This partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers,”

Flipkart’s co-founder Binny Bansal, said. He said Flipkart in its tenth year of operations had taken e-commece to about 50 million customers and the question now was how to take this to 500 million people in the next 10 years.

Microsoft said Flipkart plans to leverage artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimise its data for innovative merchandising, advertising, marketing and customer service. With ‘powerful insights’ about its business and new, intelligent services, Flipkart can deliver increasingly relevant and personalised experiences to its customers, it added.

“Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching,”

said Bansal.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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