Reliance Jio and Uber have announced a digital partnership in India, giving the cab-aggregator access to various digital services of Reliance Jio, including Jio Money to allow passengers to pay via the digital wallet of the billionaire Mukesh Ambani-led firm.

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Now India’s largest digital wallet, Paytm, will face competition from Reliance Jio Infocomm for making payments on ride-hailing platform.

The option will roll out gradually to all the users starting today. During the announcement, Madhu Kannan, chief business officer for India and Emerging Markets, Uber added,

“Digital payments have become part of our everyday lives and by integrating JioMoney as a payment option, our riders will have the ability to use a familiar and consistent payment experience.” Both JioMoney and Uber will offer exclusive offers to pull users to use JioMoney as the preferred method of payment.

Until now, Uber offers users a number of payment options such as Paytm wallet, cash, credit and debit cards. One of the Uber spokesperson said Paytm will continue to exist as a payment option on the app.

The agreement to accept Jio Money as a payment option on Uber is just the start of collaborations between the two firms. The two companies are working to integrate several of their services that could include digital content, entertainment and even in-car Internet connectivity for Uber customers.

The Ola and Uber rivalry could reach the digital arena, where Ola announced Ola Play, the in-car digital content streaming services. Ola Play is currently available in Bengaluru, Mumbai and Delhi and is expected to be extended to more than 50,000 Ola Prime vehicles by March in 2017.

Users can listen to music or watch videos from popular titles, something that Uber couldn’t match. But with the Jio partnership, Uber can compete with Ola Pay via Jio Music and Jio Cinema platforms.

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Ankur Chandra

A software engineer by education, Ankur is go-getter, who leaves no stones unturned to find a solution to a problem. He is passionate about technology and automobiles. And, is a big foodie at heart. Watching cartoons is his favourite off-field indulgence. At KnowStartup, he is an integral part of the editorial team.

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