Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.
A crucial element of any business is the creation of a brand name by which people could identify the service or product it provides. It’s also one of the very first things you have to think about, and it’s something that will be stuck with your business for long.
Here are a few essential things you might want to consider to help your brand be more memorable and sharable.
1. Ensure it’s Web-Friendly
In this age and time, if you want your business to flourish, it’s probably a must to bring it to the Internet. Therefore, you have to ensure if the brand name you’ll be coming up with is “web-friendly“. The brand name should be “web-friendly” in the sense that the name can be put on the web with Internet users having few issues finding and accessing it to gain information about the business.
2. Investing in a professional photo.
No doubt you know the phrase, “a picture is worth a thousand words.” Take this idea to heart, and invest in a professional photo as part of your personal branding strategy. Your profile picture on social media — LinkedIn, Twitter, Facebook, Instagram, etc. — and your website is going to be the first visual impression you’ll make with a prospective client, employee or employer, so make it count!
3. Think discoverability.
Keep your online presence dynamic. Don’t simply create accounts and a website and let them stagnate. Research what your competitors are doing, and develop a competitive edge online in addition to the messages you’re creating for your products and services.
Keep your brand name SIMPLE.The easier it is for the brand name to be pronounced, the better it can be spread through word-of-mouth. Similarly, the fewer the number of words for the brand, the easier it is to be remembered.
5. Define your brand as a ‘person.’
Once you’ve collected this information and begun some preliminary brainstorming, speed the process along by trying to define your brand as a person, rather than as a logo or a written voice. If your company were a person, what type of person would that be? Male or female? Older or younger? What kind of wardrobe would your brand choose? How would it talk?
Would you be happy to see it if it approached you as a stranger? What are its favorite foods and movies? The answers to these questions may never come up for customers, but they will help you come up with a better, more precise feel for your brand.
6. Unique business cards.
Personal branding is not just about how you come across on social media or the internet. When you are at business meetings or networking events, business cards are one way to effectively brand yourself and stand out.
When developing and designing cards, try for the following attributes:
- High-quality texture and tangible weight
- Reader-friendly with clean text – don’t make it too cluttered
- Call to action, such as to connect with you on LinkedIn