The Chinese unicorn, APUS Group having more than 510 million global users has acquired the Venture Catalysts aided Siftr Labs for an undisclosed amount.

Siftr Labs was founded in 2015 by Romil Mittal and Mayank Bhagya. Mittal has a decade’s experience at Adobe, and Bhagya is an NIT Suratkal graduate who was a technical architect at Adobe. Siftr Labs uses artificial intelligence and deep learning to help photographers manage their photographs. Its first product, Siftr Photo Websites, curates users’ photos from their social media accounts such as Instagram, Flickr and Facebook on a single platform. The firm’s other product Siftr Magic enables users to delete junk and irrelevant photos on their devices.

Romil Mittal, Co-founder and CEO, Siftr Labs, said,

“Our team has always been passionate about building innovative tech products with the potential to impact and enhance people’s lives. We strive to deliver in terms of performance. Our global elevation has given us an opportunity to keep doing the same on a much larger scale and at a faster pace. We would like to thank APUS Group for identifying our potential as well as to the entire team at Venture Catalysts, without whose valuable contributions this could not have been possible.”

In January 2016, the startup raised $150K in seed funding from Venture Catalysts (VCats). Angel investors Vishal Maheshwari, Vikas Kapoor, Daud Ali, and Nitin Agarwal led the round.

Dr. Apoorv Ranjan Sharma, Co-founder, Venture Catalysts said,

“The acquisition will help Siftr to grow vertically by tapping the extensive global experience of the premier unicorn. It has been a delightful experience to work together with Siftr and we strongly believe that the business venture will unlock new horizons within its sphere. This deal has also hinted towards continued interest of global players in building their arsenal of machine learning technologies, and has marked the beginning of sustained Chinese tech acquisitions on Indian soil.”

Mr. Vishal Maheswari, Chief Mentor Analyst, Venture Catalysts said,

“From the day I’ve been associated with Siftr, I observed the high sense of enthusiasm and passion that the team has, not just for the product but for learning and challenging themselves. It is this energy and willingness to push the envelope of excellence that has helped the team find favour with the APUS Group as well. I’m certain that the acquisition will help them to take the product to the next level and fulfill its true potential.”

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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