Being an entrepreneur is not a piece of cake. And, if you are one nobody can understand this better than you. Right from the beginning of a business to its growth, you bear the responsibility of every step taken.

Dealing with so much stuff is certainly challenging and could turn out to be pretty stressful. That’s where the need of using different tools emerges. The software make an entrepreneur’s work much simpler and faster than conventional methods. I have listed top 18 software that will help you in improving overall productivity in your business,

Email marketing

1. MailChimp

MailChimp assists you in designing email newsletters and sharing them across social networks. It can be of great help to boost online traffic. Besides, you can review the data related to the shared emails to analyze effectiveness of your email marketing campaigns.

Design & Graphics

2. Canva

Canva is a graphic-design tool that lets you create beautiful designs with its hundreds of layouts. With the software, you can easily make posters, cards, invitations and graphics even if you are not a designer.

3. Piktochart

An infographic design app, Piktochart is used for creating visuals quickly. It has all the tools a non-designer needs to create infographics. The software also allows you to share your visuals on social media.

Project Management

4. ProofHub

ProofHub helps teams to plan, collaborate, organize and deliver their projects successfully. By using the software, you can save a lot of time and effort in project management. It fits within the requirements of every organization.

Website Content Management

5. WordPress

WordPress is a free blogging platform and hosting service based on PHP and MySQL. It assists you in creating a free website or building a blog. With the tool, managing your blog or website content becomes pretty easy.

Content Ideation & Curation

6. CoSchedule

CoSchedule is a content marketing calendar that aids in planning, creating, and promoting your content. Apart from saving time, the software makes it easy to organize your team.  It is the only editorial calendar that integrates with WordPress.

7. BuzzSumo

BuzzSumo, a research and monitoring software, helps you in finding the most shared content on social media. The software is especially useful in competitive research and making content strategy.

Social Media Management

8. Hootsuite

Hootsuite is a social media management tool useful in monitoring keywords and managing social media. It aids in scheduling and posting messages, and measuring results of marketing campaigns. The tool also lets you efficiently collaborate with team members and customers.

9. Buffer

An online social media management software, Buffer assists you in scheduling posts on social networking sites. So, you can use the tool to get maximum benefit from a post.

Customer support

10. Freshdesk

A customer support software and helpdesk solution, Freshdesk offers tools to assist you in taking care of your customers’ needs. The software helps customers over email, social networking sites and phone. It serves the purpose in both small and large businesses.

11. Zendesk

Zendesk is a software that brings your business and customers together. You get to understand your customers better and improve your relationships with them.



Skype is a communication application that lets you voice or video call anyone, anywhere in the world. It lets you communicate with different people without charging anything.


13. Pocket

Pocket allows you to save web pages, articles and videos from the internet for later viewing. Your pocket list will have all the stuff saved in it, so you can read it even when you are offline. You can also follow people to know what they are reading and recommend stories.

Accounting software

14. Xero

An online accounting system, Xero was designed for small businesses. It helps to create and send invoices, pay bills and manage expense reports as well as payroll.

SEO Tools

15. Moz

An SEO analysis platform, Moz helps to measure, monitor and evaluate different aspects of a website in relation to search engine optimization. The tool assists in making inbound marketing easier than ever.


16. Upwork

A global freelancing platform, Upwork lets you look for freelancers and post freelancing jobs. The tool connects businesses and professional freelancers, allowing them to collaborate with ease.


17. PowToon

PowToon can be used to quickly create animated videos. The free online tool allows you to use images from its resources to make a video. Apart from this, you can use your own images to create animated presentations and videos.

18. YouTube

YouTube is a video-sharing website, which is helpful in uploading and sharing videos. You can embed and share the videos posted on Youtube to other websites as well. As an entrepreneur you can use it to market your brand.

It is said that hard work is a must to achieve something. But in today’s world, just hard work is not sufficient. You also need to work smart in order to achieve more in less time. Availability of different software in the market has made this possible.

If you are an entrepreneur, I would suggest you to go for the top software to run your business successfully. You will notice that your business processes have become much easier and faster than earlier.

About Author

Priya Thakur

Priya Thakur is a technical writer, who has keen interest in software and technology. She has written on different technologies and tools. A postgraduate in environmental sciences, she loves to spread awareness on protecting earth and its resources.

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