“The food you eat can be either the safest and most powerful form of medicine or the slowest form of poison.”
― Ann Wigmore
This quote best suits the way we have changed our eating habits slowly and gradually. Well on one hand we have learnt a lot from the west in terms of economic growth and technology but at the same time we have also adopted their Burgers with fries which is definitely not something we should be proud about, because more often than not, tasty is not necessarily healthy. One startup that has taken up this concern very seriously is Poshtick.Poshtick is here to introduce an alternative lifestyle for those who want to adopt the same but don’t know where to start. They want to build a community of healthy, happy people, and that doesn’t mean they roll you up in a long list of procedures and methods and prescribe scary diets for you. They’re here to make health simple.
Founded in 2016 by Pranav Sharma and Kritik Thakur, Poshtick is based out of Noida. Poshtick is a very young company. The fact that makesthem unconventional from other players is that they intrinsically focus on making mid-meal snacks healthier. They have a combination of products and diet combos through which they envision to make healthy snacks a regular habit. They have taken extra efforts in striking a perfect combination between taste and heath. They have done an extensive research over a year to build their product line-up. They are currently a team of 10.
Poshtick is a first of its kind initiative to build a community of likeminded people who wants to stay fit and healthy . To start off with Poshtick has come up with a product called “THE FINGE BOX” which is a calorie and portion defined mid-meal snacking solution. Alongside, the other products which makes Poshtick different from its competitors are Wheat Puff, Whole Wheat Brownie, Ragi and Oats Cookies, Trail Mixes, Exotic Granola Bar and Whole Wheat Crackers.
They have so far received around 500 online orders starting September 2016 including Corporates with a 10 % repeat rate. They are planning to come up with their retail presence in Kolkata and Guwahati by the end of this month. Also, they will be expanding their presence in Mumbai, Pune, Hyderabad, Chennai and Bangalore and foresee to generate revenue of around INR 10 crores by the end of 2017.