Digital payments company Paytm has partnered with Accommodation aggregator Booking.com to expand accommodation choices for customers on its online travel marketplace. Paytm has some 200 million users in India and the tie-up with booking.com is a big step in its plans to become part of India’s travel landscape. It also gives booking.com another route to market in India.
The online hotel booking service on Paytm has seen a major uptake in bookings since last year owing to increasing mobile penetration and adoption. The company’s latest partnership will complement its aggressive efforts to tap into this segment while enabling Booking.com to offer its wide assortment of over 1.1 million accommodation options to Paytm’s 200 million strong wallet user base.
Commenting on the partnership, Abhishek Rajan, Vice President, Paytm said
the company’s travel marketplace has been focused on offering a smooth experience across wide range of booking options.
“Our partnership with Booking.com will help us offer our customers the choice to book from over a million accommodation options across the world at the most attractive prices,” Rajan added.
Paytm says that in January its annualized total sales or GMV broke through the $500 million barrier and that has earmarked rs300 crore – some $46 million – to build its travel presence. It is also looking to ramp up its Bengaluru-based travel marketplace team to over 250 people in next two quarters.