Mumbai-based PICKmE e-Solutions India Pvt Ltd, an electronics gadget after-sales service startup  has raised Rs 12 crore ($1.79 million) from SIDBI Venture Capital Fund, according to a filing with the Registrar of Companies.

Founded in 2012 by Praful Wadyalkar, former Head of Samsung Service and Wilbret Raj (owner of a fleet of service centres), PickMe had earlier raised a seed round of $500,000 from Mumbai Angels and Chennai Angels in 2013 and infused another round in 2015.

The Mumbai-based company basically helps people by saving their time and energy to visit to a service centre as it picks up the gadget, need to be repaired, from your doorstep, get it repaired at an authorised service centre and deliver it back by calling on a toll free number on its website. However, the company is now planning to build its own repair centres for certain mobile or electronics brand that does not have a centre in India. It has tied up with five brands including Oppo, OnePlus, LeEco amongst others.

Now, it also offers point-of-sale services, such as insurance and warranty for new gadgets of all major brands, and is present in tier 1 cities. It clocks 12,000 subscriptions per month and aims to achieve 50,000 monthly subscriptions in the next six months.

“We are trying to partner with original equipment manufacturers to provide services such as pick up and drop facility. We will also be reducing the warranty costs and provide better services to customers,” said Wadyalkar.

The company, with 120 employees, is also building its own technology team as it plans to roll out an app in the next two months wherein the customers can login to call book for a repair service.

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Ankur Chandra

A software engineer by education, Ankur is go-getter, who leaves no stones unturned to find a solution to a problem. He is passionate about technology and automobiles. And, is a big foodie at heart. Watching cartoons is his favourite off-field indulgence. At KnowStartup, he is an integral part of the editorial team.

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