Well! age is just a number and the three Jaipur students Chetanya Golechha, Mrigank Gujjar and Utsav Jain have proved that right with their latest innovation.
The three Class X students from Jaipur have not just built a startup called ‘Infusion Beverages’ but have also secured a funding worth 3 Crore for the same. These students of Neerja Modi School in Jaipur have covered the journey from formulating the idea, finding an investor and seeing their product/service turn a reality in less than a year.
‘infusion Beverages’ is an innovative startup making flavoured water without adding any preservatives. The trio participated in the entrepreneurship fest in April last year and got direction for their startup journey. Although they did not perform well in their presentation, but that did not deter their ambition and as soon as they got an order to deliver an order for delivering 150 flavoured water bottles, they grabbed the opportunity. They have not looked back since.
While speaking about their journey Chetanya says,
“Our presentation of the product failed to impress the judges in the fest. We were kicked out in the first round. Though we were out of the competition in the first hour but got the order of delivering 150 flavoured water bottles,”
To this Mrigank added,
“We carried out intense research on Google to prepare a healthy drink without sugar and soda. But soon we realized that turning an idea into reality is not easy when you are a minor. Procuring the licence, necessary permissions from the food department and approval from FSSAI, are a herculean task. As we were minors our parents sought the permission on our behalf,”
After promoting their startup at a lot of places, they finally got a breakthrough when Malviya National Institute of Technology (MNIT) decided to incubate their idea. They also helped them in applying for patent, which is in advanced stage.
Mayank Jain while speaking about the experience of meeting the investor mentioned,
“The meeting was successful in the first hour. They decided to fund Rs 3 crore. Under the agreement, we have the responsibility of marketing and research. The plant will be based in Indore,”
By January, they had sold 8,000 bottles of flavoured water—kewra, rose and bel flavours through business to business mode.