on e-tailer Myntra has acqui-hired logistics startup InLogg to address its delivery inefficiencies in terms of cost and reach.

Founded by former Flipkart employees Preeti Jain, Hemant Agrawal and Prateek Gautam in 2015, InLogg is an aggregator of logistics vendors providing services to ecommerce and retail companies. It joins hands with courier firms in tier II and III towns to enable delivery services in remote areas.

With InLogg on board, Myntra’s delivery costs in smaller cities will be reduced by about 25%, Ananya Tripathi, head of strategy, Myntra, told.

“We have been doing some business with InLogg and the deal will allow us to leverage its reach to enhance our own. While we would see delivery costs going down with InLogg, the time frame to deliver to pin codes in north east and other remote parts will also see a reduction,”

Tripathi said.

Post acquisition, the entire team of InLogg will be integrated with Myntra.

InLogg’s delivery network covers around 2,000 pin codes in non-metro locations in India.

Myntra acquired Jabong from Global Fashion Group for $70 million (Rs 470 crore) in July 2016, both the entities continue to operate as independent consumer platforms. However, Jabong will soon introduce Myntra’s private labels that include Roadster, HRX, Dressberry and Roadster and Mast & Harbour, among others, on its platform.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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